Hotbed- Perdie Alder & M. Coyle

Mar 13, 2024 | Uncategorized

Hotbed is a virtual accelerator that aims to address the imbalance in funding and opportunity distribution for startups. The founders, Perdie Alder and Em, recognized the need for investors to access talented founders outside of major cities. They use a unique strategy of assessing founders based on their ability to execute and their focus on customer insights. Hotbed has worked with over 500 startups from 40 different countries. The founders emphasize the importance of speaking with users, being focused, and having the ability to sell. They also discuss the challenges faced by female founders and the need for a supportive network. Hotbed encourages founders to have a positive mindset and to approach investors with empathy and a clear value proposition.

Takeaways

  • Hotbed aims to address the imbalance in funding and opportunity distribution for startups.
  • The unique strategy of Hotbed focuses on assessing founders based on their ability to execute and their focus on customer insights.
  • Speaking with users, being focused, and having the ability to sell are key characteristics of successful founders.
  • Female founders should focus on communicating the larger vision and talking about opportunity rather than risk.
  • Hotbed encourages founders to have a positive mindset, maintain a supportive network, and approach investors with empathy and a clear value proposition.

Chapters

00:00Introduction to Hotbed

00:14Identifying the Shift in the Market

01:36The Unique Strategy of Hotbed

03:57Challenges of Getting Started

06:13Defining Characteristics of Successful Founders

09:30The Funding Ecosystem

11:17Building and Testing MVPs

12:09Diversity and Inclusion in the Tech Space

15:14Raising Funds in Different Markets

20:28Importance of Supportive Network

22:36The Origin of the Name Hotbed

23:45Improving the Funding and Opportunity Distribution

27:03Maintaining a Positive Mindset

29:25Best Success Story

30:58Approaching Investors

32:07Contacting Hotbed

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