ūüöĬ†Ignite Your Entrepreneurial Journey with Business Idea Generation 101!¬†ūüĆü

  • ¬† ¬† ¬† ¬†¬†¬†Who the Course is for: Students, Startup Owners, Anyone
  • ¬† ¬† ¬† ¬† ¬†Duration: 2:00 Hours | 1 Lesson
  • ¬† ¬† ¬† ¬†¬†¬†Start Date: 12/04/2024
  • ¬† ¬† ¬† ¬†¬†¬†Location: Hybrid – Option for in-person learning and Online

Are you ready to turn your business ideas into a powerhouse reality? Look no further than our transformative course – Business Idea Generation 101! Whether you’re a student with a spark, a seasoned startup owner seeking fresh perspectives, or anyone daring to dream big, this course is your gateway to entrepreneurial success.

Why Invest in “Business Idea Generation 101“?

  • ūüĆź¬†Hybrid Learning Experience
  • ūüéstPractical Application
  • ūüí°¬† In person Pitching Event in front of Investors and Mentors at Goldsmith University
  • ūü§Ě¬†Pitch Day Prizes ‚ÄúRead on to find out more‚ÄĚ
  • ūüíį¬†Total Prize Package of Over ¬£1500
  • ūüéstCertificate upon completion of the course.

Course Overview:¬†ūüöĬ†Transform your business ideas into a powerful reality with Business Idea Generation 101. Explore 20 game-changing trends shaping the next decade and engage in hands-on sessions to craft a killer business model. Ensure your idea is viable, create an irresistible business plan, elevate your financial game, captivate with a compelling pitch deck, and learn the art of building your dream team.

Course Topics:

Module 1: Creating a Business Model Canvas for Startup Planning:


  • ¬† ¬† ¬† ¬† ¬†Master the art of constructing a comprehensive business model canvas.
  • ¬† ¬† ¬† ¬† Develop strategic planning skills crucial for startup success.

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  • Master the art of constructing a comprehensive business model canvas: Embark on the journey of crafting a business model canvas, a foundational blueprint that defines the essence of your startup. Master the art of constructing a comprehensive canvas that encapsulates key elements such as value proposition, customer segments, revenue streams, and more. This skill is your navigational tool, providing a clear visual representation of your business model’s intricacies.
  • Develop strategic planning skills crucial for startup success: Why Utilize This Knowledge: Understanding how to create a business model canvas is paramount for startup planning. It not only offers a holistic view of your venture but also serves as a communication tool, aligning your team and stakeholders. This knowledge empowers you to make informed decisions, identify potential pitfalls, and strategically position your startup for success.


Module 2: Assessing Viability through Problem-Market Fit Analysis:


  • ¬† ¬† ¬† ¬† ¬†Dive into a Problem-Market Fit analysis to assess the viability of your business idea.
  • ¬† ¬† ¬† ¬† ¬†Ensure your product or service resonates with market needs.

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  • Dive into a Problem-Market Fit analysis to assess the viability of your business idea: Delve into the critical process of Problem-Market Fit analysis, a methodical examination that ensures your business idea resonates with market needs. Through this analysis, you gain insights into the alignment between the problem you’re solving and the target market. It’s a crucial step in validating the viability of your product or service.
  • Ensure your product or service resonates with market needs: Why Utilize This Knowledge: This knowledge is the compass guiding you toward a successful venture. Understanding Problem-Market Fit ensures that your solution addresses a real market need, increasing the chances of customer adoption. By utilizing this skill, you avoid building a product or service that lacks demand, steering your startup towards sustainable growth.


Module 3: Writing a Comprehensive Business Plan:


  • ¬† ¬† ¬† ¬† ¬†Gain insights into creating a roadmap for your venture’s success.
  • ¬† ¬† ¬† ¬† ¬†Acquire essential skills in writing a detailed and effective business plan.

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  • Gain insights into creating a roadmap for your venture’s success: This goes beyond a mere document; it’s a roadmap outlining your startup’s vision, mission, goals, and strategies. Gain insights into the key components of a business plan, including market analysis, financial projections, and operational strategies.
  • Acquire essential skills in writing a detailed and effective business plan: It serves as a guide for internal decision-making and a persuasive tool for external stakeholders. Mastering the art of business plan writing enhances your ability to attract investors, secure funding, and navigate the complexities of entrepreneurship with a well-defined strategy.

Module 4: Crafting a Persuasive Pitch Deck:


  • ¬† ¬† ¬† ¬† ¬†Learn the art of creating a pitch deck that captivates and persuades.
  • ¬† ¬† ¬† ¬† ¬†Elevate your presentation skills to make a lasting impression on investors.

More Details

  • Learn the art of creating a compelling pitch deck ‚Äď a visual story that captivates and persuades potential investors. Elevate your presentation skills to effectively communicate your startup’s value proposition, market opportunity, and growth potential. Craft a pitch deck that leaves a lasting impression on your audience.
  • Why Utilise This Knowledge: In the competitive landscape of startups, the ability to convey your vision succinctly and persuasively is invaluable. A persuasive pitch deck is your ticket to securing funding, partnerships, and customer interest. Mastering this skill enhances your ability to stand out in pitch sessions, leaving a memorable impact on potential supporters.


Module 5: Strategically Building Your Ideal Team:


  • ¬† ¬† ¬† ¬† ¬†Explore strategies for building a high-performing and complementary team.
  • ¬† ¬† ¬† ¬† ¬†Understand the importance of team dynamics in startup success.

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  • Explore strategies for assembling a high-performing and complementary team, a critical element in the success of any startup. Understand the dynamics of team composition, roles, and collaboration. Learn how to identify and leverage individual strengths to create a cohesive and efficient team.
  • Why Utilize This Knowledge: The success of a startup is often synonymous with the strength of its team. Knowing how to strategically build and manage a team ensures that each member contributes effectively to the overall vision. This knowledge empowers you to create a positive and productive work environment, fostering innovation and resilience in your startup journey.


Module 6: Establishing and Cultivating a Mentor Community:


  • ¬† ¬† ¬† ¬† ¬†Learn the significance of mentorship in your entrepreneurial journey.
  • ¬† ¬† ¬† ¬† ¬†Build and nurture a mentor community for ongoing guidance and support.

More Details

  • Recognise the significance of mentorship in your entrepreneurial journey. Learn how to build and nurture a mentor community that provides ongoing guidance and support. Understand the unique value that mentors bring, offering insights, experience, and a valuable network.
  • Why Utilise This Knowledge: Mentorship is a cornerstone of entrepreneurial success. Leveraging the wisdom and guidance of mentors accelerates your learning curve, helping you navigate challenges and make informed decisions. Establishing and cultivating a mentor community ensures a continuous source of support, enhancing your ability to overcome obstacles and thrive in the competitive startup landscape.

Course Completion Achievements:

  • ¬† ¬† ¬† ¬† ¬†Create a robust business model canvas for effective startup planning.
  • ¬† ¬† ¬† ¬† ¬†Conduct Problem-Market Fit analysis to assess and enhance the viability of your business idea.
  • ¬† ¬† ¬† ¬† ¬†Develop essential skills in writing a comprehensive and compelling business plan.
  • ¬† ¬† ¬† ¬† ¬†Craft a persuasive pitch deck for impactful presentations.
  • ¬† ¬† ¬† ¬† ¬†Strategically build your ideal team, understanding the dynamics of successful collaboration.
  • ¬† ¬† ¬† ¬† ¬†Establish and cultivate a mentor community for ongoing support in your entrepreneurial journey.

Additional Benefits:

  • ¬† ¬† ¬† ¬† ¬†One-on-One Session with Dean: Personalised guidance, advice, and support for setting up your business.
  • ¬† ¬† ¬† ¬† ¬†Live Pitch Day Access: Exclusive opportunity to pitch your business idea upon successful course completion.

Pitch Day Prizes:

  • ¬† ¬† ¬† ¬† ¬†First Prize: ¬£500 discount on SEIS & EIS services and 60 hours of free student technical support.
  • ¬† ¬† ¬† ¬† ¬†Second and Third Prize: 60 hours of free student technical support, including marketing, admin, business development, legal, and IT support.

Total Prize Package: Over £1500

Post-Course Support:

  • ¬† ¬† ¬† ¬† ¬†Ongoing support from Goldsmith University, including access to exclusive events and funding opportunities if criteria are met.
  • ¬† ¬† ¬† ¬† ¬†Certificate upon completion of the course.

Eligibility Criteria:¬†The 6-week Startup Programme is tailored for early-stage UK technology ventures aiming for growth. If you find yourself in the initial stages of your venture and are seeking expert knowledge in setting up, building, selling, marketing, and fundraising for your startup, this programme is for you. Whether you’re in the ideation phase or pushing for early-stage growth, we invite you to explore the benefits of joining one of our upcoming cohorts. Additionally, European startups registered outside the UK are eligible, provided founders commit to attending the in-person pitch day event at Goldsmith University.

Admissions Process: Admission operates on a first-come, first-served basis. To apply, fill out the application form, and upon submission, expect a confirmation email and invoice. Ensure to check your spam folder for the confirmation email. Act promptly to secure your spot in this valuable programme.

Questions?¬†For any inquiries about this module, reach out to hello@thestartupevents.co.uk. Check the FAQ section on the website; your question might already be answered there. We’re here to support your journey to startup success!


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